Branding, Collabs & Design | Ethika
Art Direction • Graphic Design • Marketing
Details
Client: Ethika
Date: 2019-2020
Contributors: Paul Smith, Thomas Torres, Victor Garcia, Brandon Hoogenboom, Tyler Roupe, Sophia Regina Wilson, Chris Milstead, Shane Dominico, Shawn Rossmiller, Tony Panici
Working as the Senior Designer at Ethika, it was my priveledge to direct marketing campaign projects for our brand partners. In 2020, I collaborated with our sales and production teams to produce global camapaigns for a wide range of brand collaborations including Scott Racing and Fanatics for the National Basketball League, Fanatics for Major League Soccer, the Keep A Breast Foundation (which I also did product design for) and various artist partnerships.
While the Creative Director and Production developed product designs, I executed on creative ideas that would make our marketing and social media launches a splash. This included gathering imagery from internal and external photographers, organizing product samples, prototyping designs, and collaborating with our external stakeholders to ensure that brand standards were upheld before launching campaigns.
