Campaigns & Collateral | Highway 2

At Highway 2, I was brought onboard to manage creative campaign works for their B2B distribution channels. This entailed working directly with sales and marketing representatives for all of H2's brands and developing creative content for new product and special offers marketed directly to bike shops and retailers.

A slim shop, I took whatever base campaign assets I could get my hands on, repurposing key artwork and other collateral to fit new needs while also launching new artwork for emails, flyers, posters and POP displays for Crankbrothers, Continental Tire, Kask, Brooks, Osmo Nutrition, Abus, Knog, Fi'zi:k, Selle Royale, and more. I also developed branded artwork for H2 including standard branding materials and other swag.